Unit 1 - Introduction to Management (05 Marks)

• Management – concept, objectives and importance
• Management as Science, Art and Profession.
• Levels of management
• Management functions – planning, organizing, staffing, directing and controlling.
• Coordination – concept, characteristics and importance.

Unit 2 - Principles of Management (06 Marks)

• Principles of Management – concept, nature and significance
• Fayal’s principles of management
• Taylor’s Scientific Management – principles and techniques

Unit 3 - Business Environment (05 Marks)

• Business Environment – concept and importance
• Dimensions of Business Environment – Economic, Social, Technological, Political and Legal
• Impact of Government policy changes on business with special reference to liberalization, Privatization and globalization in India.

Unit 4 - Planning (06 Marks)

• Concept, importance and limitations
• Planning process
• Single use and Standing Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.

Unit 5 - Organizing (08 Marks)

• Concept and importance.
• Organizing Process.
• Structure of organization – functional and divisional.
• Formal and informal organization.
• Delegation: concept, elements and importance.
• Decentralization: concept and importance

Unit 6 - Staffing (06 Marks)

• Concept and importance of staffing
• Staffing as a part of Human Resource Management
• Staffing process
• Recruitment – sources
• Selection – process
• Training and Development – Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training

Unit 7 - Directing (08 Marks)

• Concept and importance
• Elements of Directing – Supervision – concept, functions of a supervisor.
• Motivation – concept, Maslow’s hierarchy of needs; Financial and non-financial Incentives.
• Leadership – concept, styles – authoritative, democratic and laissen faire.
• Communication – concept, formal and informal communication; barriers to effective Communication, how to overcome the barriers.

Unit 8 - Controlling (06 Marks)

• Concept, nature and importance
• Relationship between planning and controlling
• Steps in the process of control

Unit 1 - Financial Management (12 Marks)

• Concept and objectives of financial management.
• Financial decisions: investment, financing and dividend and factors affecting.
• Financial planning – concept and importance.
• Capital Structure – concept and factors affecting.
• Fixed and Working Capital – concept and factors affecting their requirements.

Unit 2 - Financial Markets (14 Marks)

• Financial Markets: concept and types.
• Money market and its instruments.
• Capital market and its types (primary and secondary).
• Stock Exchange – functions and training procedure. Depository Services and Demat Account.
• Securities and Exchange Board of India (SEBI) – objectives and functions.

Unit 3 - Marketing Management (14 Marks)

• Marketing – concept and functions.
• Marketing management philosophies.
• Marketing Mix – concept
• Product – concept, branding, labeling and packaging.
• Price – factors determining price.
• Physical distribution- concept, channels of distribution: types, choice of channels. Promotion -concept and elements; advertising- concept, role, objections against Advertising, personal selling – concept and qualities of a good salesman, sales Promotion – concept and techniques, public relations – concept and role.

Unit 4 - Consumer Protection (10 Marks)

• Concept and importance of consumer protection.
• Consumer Protection Act 1986
• Meaning of consumer and consumer protection.
• Rights and responsibilities of consumers
• Who can file a complaint and against whom?
• Redressed machinery.
• Remedies available.
• Consumer awareness – Role of consumer organizations and NGO’s

Referred Book:

1. Business Studies-1, Class XIIth NCERT
2. Business Studies-2, Class XIIth NCERT